2B

Company Overview

We work hard, embrace challenges, push our limits, live for today, accept responsibility, inspire others, and HAVE FUN. Fitness and performance are always balanced with life and laughter.

Mission

To revolutionize the way people train, race and participate in sport and exercise through truth, honesty and quality education…all the while challenging, inspiring and lifting people up 2B greater each day, everyday; so they fall asleep at night knowing they are making the most of their precious days here in earth.

Vision

2B will transcend the way people use their brain & body – empowering them to live and not simply to exist, to move forward instead of remaining idle and to demand more of themselves and succeed in ways they never thought possible. This brand will set the standard in the fitness industry and will distinguish 2B as THE leader in education, documentation, customer satisfaction, employee loyalty and innovative, results-orientated programming.

Scott Welle

Scott Welle is a successful Fitness Professional in the Minneapolis area and the Founder of 2B. He specializes in personal development via the Brain-Body interaction and helps people unlock their full potential through truth, inspiration, guidance and quality education.

Scott has worked with professional athletes (NFL, MLB, PGA Tour), elite level triathletes, CEOs, stay-at-home moms, and everyday heroes who all had one common goal - 2B better today than they were yesterday.

His degrees and certifications include:

• Master of Science - Kinesiology (Sport Psychology Emphasis)
• Professional Triathlon Coach (ITCA)
• Strength and Conditioning Specialist (CSCS)
• Performance Enhancement Specialist (PES)
• Personal Fitness Trainer (PFT)
• Heart Rate Training Specialist

He also authored the book, The Dynamics of Modern Golf: A Comprehensive Guide to Peak Performance, which serves as a continuing education course for personal trainers and physical therapists. He also serves on the Executive Certification Board for National Exercise and Sport Trainers Association (NESTA).

Scott practices what he preaches regarding healthy living - completing four Ironman triathlons and 15 marathons. He enjoys the process of improvement and is excited to get faster, and fitter, with age!

Nicknames have included The Punisher, Weakness Minimizer, El Caballo, The Boss (with all due respect to Springsteen), and The Drill Sergeant. Scott tries to combat these overly aggressive nicknames with his loving dog (The 2B Mascot), Lucy. Scott is very close with his brother, Jason, who lives in Chicago.

Diane Birkeland

Diane Birkeland is a NESTA certified professional triathlon coach. After four years of training and racing with 2B, she realized her true passion to inspire and help others reach their true potential. Despite not coming from a triathlon background, she was hooked after her first race. Since then she has posted top age-group finishes in many triathlons and running races. She is a 2- time Ironman finisher with a recent top 5 age-group finish at IMWI 2010. She is currently training for her first Boston Marathon in spring 2011.   

As a coach, she most enjoys sharing her love for community and camaraderie with fellow athletes. She gains the most satisfaction out of supporting and inspiring others to follow their dreams and encouraging them that anything is possible. Diane follows the philosophy that positive attitude, quality training, dedication, and the right support system are the keys to success! She works with individuals of all abilities to achieve their goals and enjoy the journey along the way.

Outside of training, Diane enjoys the craziness of raising two teenage boys, keeping tabs on two dogs and spending time with family and friends.