You Deserve Results!

Oh, no no no no no. God no! Not another company "guaranteeing results." Those things never work. I mean, who do they think they are--guaranteeing results? What an arrogant claim. Every other company I have seen that guarantees results is either a phony hoax or has ridiculous strings attached. This one can't possibly be any different. Right?

Wrong.

I have to admit that there are strings attached, but none of them are ridiculous. Think about it--if you were going to buy a new house that you didn't currently have the money to purchase, what would you do? You would probably sit down with your financial advisor and your spouse (not necessarily in that order) to map out a plan of action. In that plan of action, certain key factors would be present. First, a definitive date would have 2B established for when you'd like to move into the house. Involved in establishing this date would be your current financial status, housing, and other external factors. Next, some type of savings plan would have 2B put in place. This would include how much money would have 2B saved monthly and weekly to make your new dream house a reality. There's no guesswork involved--if you save the money, you get the house. If you don't save the money, you stay where you are and nothing changes. But what makes the savings plan difficult is that certain lifestyle factors are going 2B altered. In other words, you're going to have to make a Commitment and a Sacrifice.

A commitment involves making a pledge that you're going to get something done. You can tell others that you're committed until you're blue in the face, but unless you're truly committed in your heart and in your head, the commitment will never run its course. A large portion of your commitment level is determined by how badly you want something. In this instance, if you really want this house and it's your dream house, you're going to do anything you have to do to get it. Your commitment will be strong because it's extremely important to you.

A sacrifice involves what you're going to have to give up, replace or minimize, to get something done. If you enjoy shopping, attending concerts and/or sporting events, or going out to eat, you may have to give up some of these things as part of your monthly savings plan. If you're not able to give these things up, you will not save money and it's going to take longer for you 2B able to buy the house (if you'll be able to buy it at all). But whether you realize it or not, we're always making sacrifices. And all sacrifices come down to one simple question--which is more important, the thing you are sacrificing to GET, or the thing you are GIVING UP in the sacrifice. One of these will always have the upper hand and will determine your fate.

And there you have it--the 2B guarantee, simply stated. It is no different than the example above. We guarantee you'll get the results you want if you're willing to make the commitment and sacrifice necessary to get there. This is what a 2B Coach does in the initial meeting. You come to us with a goal and we evaluate where you are, where you've been, and where you want 2B. We then discuss with you exactly what commitments and sacrifices are going 2B necessary for you to achieve your goal. If you're willing to make said commitments and sacrifices, you start moving towards your goal. If you're not willing to make these concessions, you redefine the goal into something more manageable and realistic.

Note--this is the missing link in the way most companies approach fitness and improvement. We're not going to "sell" you on miracles and easy fixes. This is the exact reason fitness widgets exist and are successful, because you can exercise only 6-minutes a day with the revolutionary AB IDIOT and go from 30lbs overweight to a fitness physique model in just 4 weeks. These companies dupe customers into believing that this transformation can happen in a dishonest and misleading way. It's the same reason casinos and the lottery are popular and successful, because this time, this one time, FINALLY, you're going 2B a winner. And you don't have to work for it--we'll just give the money to you (more like taking it from you). All you have to do is buy one more ticket or play one more machine...

And this is why our guarantee is solid. There is nothing phony about it. And if you want to call the strings that are attached "ridiculous" because we're going to make YOU do the work, then so be it. But I would call your goal ridiculous if you think you're going to achieve something without giving up something to get it. The 2B Philosophy is that nothing good comes without a commitment and a sacrifice. If it did, everyone would have everything they wanted and nothing would be valued. You only value something that you've had to work for.

This leads me to the 2B take home message, which is one of our favorite quotes:

"Winning is not normal, and people who constantly win
do so by following an abnormal path. The discipline and
dedication and sacrifices are incomprehensible to the
thousands, standing outside looking in, who are capable
of joining, yet unwilling to pay the price of admission."

--Paul "Bear" Bryant

This quote is from a famous collegiate football coach, but you can easily substitute "Succeeding" for "Winning," and apply it to almost everything meaningful in life. Many people are capable of joining this prestigious club (and so are you), but they stand on the outside looking in (waiting and waiting and waiting), because the price of admission is too high. It's a shame. All they need to do is take the first step...

What about you? Are you ready 2B different from all the rest? Are you willing to take the road less traveled?

"2B will transcend the way people use their Brain & Body – empowering them to live and not simply to exist, to move forward instead of remaining idle and to demand more of themselves and succeed in ways they never thought possible. We want to inspire and lift people up 2B greater each day, everyday; so they fall asleep at night knowing they are making the most of their precious days here on earth."

2B Guarantees RESULTS!

2B Guarantees
RESULTS!