Brain Body Multiplied

The 2B Formula

"Show me someone successful and I'll show you someone that has made a commitment and a sacrifice."

Basic synergy is described as two different entities cooperating together advantageously for a final outcome. Or as I like to say it, the whole is greater than the sum of the parts. And so it goes with 2B…

2B = Brain * Body (or Brain Body Multiplied)

It is 2B’s unique formula that sets it apart from the competition. You’ll see other companies geared towards mental skills, life coaching, or sport psychology; you’ll also see companies promising revolutionary workouts, get-fit-quick strategies, and unbelievable body transformations. But at 2B, your brain cannot exist without your body (and vice versa) and if you don’t understand what I’m talking about, please read on —you will.

At 2B, our mission is to help you use your brain and body, together and harmoniously, to unlock your potential and optimize your performance. It doesn’t matter if we’re talking about life performance, work performance, or athletic performance—there is a brain/body interaction that cannot be overlooked. We know that it’s very difficult (if not impossible) to get your body to perform if your brain isn’t in the right place. And we also know that your brain cannot perform if your body is full of rust.

Let’s quickly take a look at the factors separately and how they can affect you in everyday life (there are also examples on The 2B Evolution page ). First, if your brain isn’t firing on all cylinders you may:

Forget about important tasks or events
Lose a sale or proposal at work
Make poor decisions under pressure
Put things off because you don’t want to do them
Have less confidence when dealing with challenges
Struggle to focus on one thing at a time

Second, when your body isn’t optimally working you may:

Carry higher cortisol levels, thus increasing stress
Be at risk for health problems—such as diabetes, blood pressure, and cholesterol
Have lower back pain and tight muscles
Gain weight because of a slower metabolism
Sleep less, sleep more, or have less quality of sleep
Crave “junk food” (c'mon, we've all been there)

Now, you’re probably noticing that there is some crossover between the two groups. That’s good—it’s an important distinction. For example, there are neurotransmitters in the brain (serotonin, norepinephrine) that are directly responsible for how well we sleep. But the physiology of the body directly impacts how efficiently these hormones are secreted. Thus, the individual parts are difficult to look at independently. One is almost always affecting the other and both of them used separately will never be equal to the whole product.

2B is a very different way of thinking because we coach the brain and consult the body. For those of you who are unaware of the difference, coaching means you have the ability to find your own answers to your problems, whereas consulting means we use our expertise to determine what’s best for you. If 2B coached the body you would be expected to come up with your own optimal way to work out. Probably not smart, unless you’re a certified Exercise Physiologist. But because we know the optimal way to balance the strength, cardiovascular, flexibility and nutritional demands for your specific goals, we use this knowledge for your benefit. However, 2B coaches the brain because no one knows your thoughts, your feelings, your hopes, your fears, and what you aspire 2B, better than you. It’s a set of continual open-ended questions that only you have the answers too.

At 2B, we provide the roadmap, while encouraging and guiding you from the passenger’s seat, but you’ll always be the one driving the car. It’s what makes 2B an individual, tailor-made, custom-fit company. Others say it…we do it.

And just to rid you of any reservations, 2B doesn’t work with people because there is something “wrong with them.” It’s not our style and not what we believe. You use 2B because you’ve decided to learn and grow, and not become complacent. Such is the essence of life. You’re already great, but what would it take for you to become really great? 2B takes all the things that are right about you and improves them even more.

I’m a firm believer that you can be better than you are now--and I don't mean this in a demeaning or derogatory way, I promise. How do I know this? I’m not exactly sure…but if I didn’t believe it I wouldn’t have started 2B. The world doesn’t have an ailment or an epidemic that needs 2B cured—we simply need to empower people to maximize their mental and physical gifts. Stop comparing yourself to the person next to you—compare yourself to where you were yesterday. I guarantee some of you reading this have MUCH higher IQ’s than me. I also guarantee that some of you reading this are stronger and can run faster than me. And almost all of you are better looking than me :-) But luckily for me, none of these things matter, because part of embracing the 2B concept is realizing that, at the end of the day, you’re only competing against yourself. What matters is deciding 2B a better you.

"2B will transcend the way people use their Brain & Body – empowering them to live and not simply to exist, to move forward instead of remaining idle and to demand more of themselves and succeed in ways they never thought possible. We want to inspire and lift people up 2B greater each day, everyday; so they fall asleep at night knowing they are making the most of their precious days here on earth.